Wrigley

How would you classify Wrigley innovations in terms of their refreshedness to the mart and their newness to the company? Wrigley has been a highly successful company with its sales increasing from US$1.9 billion to US$5.4 billion (year 2007) in 10 years. Wrigleys innovation stems from its commercializeing strategy of targeting various segments of the Chinese attach foodstuff and strong market customization. Classification of Wrigleys innovations in terms of their newness is through multifactor segmentation of Wrigleys products. Wrigley targeted to each one of the segments of repose on market viz., sugarized gumwood, Sugar-free gum, functional gum and bubble gum and customized its products by positioning based on attractiveness of each segment. In the sugar free segment, Wrigley introduced Extra brand of gum as a healthy and fashionable image. To penetrate the market Wrigley launched new variants to entice new customers. Various flavors if Extra much(prenominal) as cool mint, melon, blueberry and strawberry were introduced to customized Extra wad to rooms various user take. Xylitol was an ingredient helping shrivel up tooth decay. Wrigley introduced Xylitol to upraise health and well being (targeting using precaution needs, Maslow needs benefit). Various flavors were introduced with Extra Xylitol to remunerate customer pallets. Wrigley tight followed its rivalry Lotte in introducing its own Xylitol product. whiten series was introduced targeting another multi-factor segment and going up Maslow pyramid to satisfy social needs. Wrigley introduced many new products much(prenominal) as savory fruit to target younger age group. Wrigley as well introduced flavors with yummy Fruit and promoted health and well being by adding vitamin C to Juicy Fruit product. Bubble gum market was targeted by introducing various flavors and new packaging. In terms of newness to the company, Wrigley targeted Chinese market by adapting its pr oducts to the local conditions (Place). Bran! ding of Wrigleys products such as Langyi...If you want to get a full essay, gear up it on our website: BestEssayCheap.com

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