Tqm of Jakel Silk House Company

Part A 1. 0 Introduction of the organization: Jakel Silk House Jakel Silk House was established with the belief that are the catalysts to bring fashion in Malaysia from a medium to higher level with the support of the distinguished partners and clients. The firms are working together with the fashion industry to user in a new era of fashion, from a company of Malaysians for Malaysians. The focus of Jakel Silk House is to put one of Bumiputra on the Malaysian stage of fashion fabrics. The company realizes that it is a daunting task. However, the company believes that in this endeavor comes opportunity. Mission or objective is very important to each business firm and the firm must have clear mission so that they can make good planning to achieve their objective. Jakel Silk House mission is to innovate, recreate and to rediscover the area of fashion fabrics. Other than that, Jakel Silk House has something for every woman, every home and every occasion. Choose from a spectrum of sub line creations ranging from high-end prices for limited edition pieces to the very affordable. Fabrics from Jakel Silk House display an elegance aura of grandeur with the most saleable fabrics in expression of chiffon, crepe, satin and jacquard silk. Some of this rich range of silk are immaculately finished in embroidery of embellished with fine beads, sequins, machine-sewn of meticulously hand sewn. In addition, to a contemporary collection of crepe, georgette, tissue and silk in various colors, patterns and designs, Jakel Silk House also has wide range of fabrics for curtains and upholstery complete with matching trimmings. Other than that, Jakel Silk House also provides a made-to-measure service where customers select the fabrics of their choice and Jakel Silk House will complete the task right up to installation. As a leading supplier of fabrics, Jakel Trading has been in the forefront bringing in the finest fabrics, silk and textiles products from all over the world including exclusive fabrics from Korea, France, Spain and Italy. The interesting thing about Jakel is their focus solely on high-end fabrics. Jakel are also extending their product line to cater to the mid-range market. Because of their expertise in this industry, they are able to bring in more affordable products. Some of the more renowned brand names found at Jakel's stores are Valentino, Pierre Cardin, Zegna, Armani, Lorenzo Riva, Ungaro and Solstiss. Part B 2. 0 Introduction to TQM (Total Quality Management) TQM is a set of management practices throughout the organization, functioning as to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM is a description of the culture, attitude and organization of a company that aims to provide, and continue to provide, its customers with products and services that satisfy their needs and demand. The culture requires quality in all aspects of the company's operations, with things being done right first time, and defects and waste eradicated from operations. Important aspects of TQM include, customer-driven quality, top management leadership and commitment, continuous improvement, fast response, actions based on facts, employee participation etc. Customer-driven quality is all about customer satisfaction and it is seen as the company's highest priority. The company will only be successful if customers are satisfied. The TQM is sensitive to customer requirements and responds rapidly to them. In the TQM context, `being sensitive to customer requirements' goes beyond defect and error reduction, and merely meeting specifications or reducing customer complaints. The concept of requirements is expanded to take in not only product and service attributes that meet basic requirements, but also those that enhance and differentiate them for competitive advantage. Top management leadership need the TQM method to success and have the best commitment. It has to be introduced and led by top management. Attempts to implement TQM often fail because top management doesn't lead and get committed. Instead it delegates and pays lip service. Commitment and personal involvement is required from top management in creating and deploying clear quality values and goals consistent with the objectives of the company, and in creating and deploying well defined systems, methods and performance measures for achieving those goals. These systems and methods guide all quality activities and encourage participation by all employees. The development and use of performance indicators is linked, directly or indirectly, to customer requirements and satisfaction, and to management and employee remuneration. Base on our interview, Jakel Silk House had applied TQM on its marketing department as well and had achieve many sucess in the business. Table 1. Hierarchy of TQM principles by Deming No. TQM Principles 1Decision of management to attain the highest quality of work. 2Decision to satisfy requirements of the consumer Rendering of some functions and responsibility from the top level down 4Group influence on the individual in team work 5Regulation of system and processes inside the organization 6Definition of quality and the creation of the quality standards 7Quality measurement in chemistry laboratories 8Sustainable quality improvement in chemistry laboratories 9Comparison of experiences at other chemistry laboratories 10Perception of the whole process 11Improvement of employees qualifications and training 12Definition of problems in one's organization 13Solution of problems in one's organization 14Quality assurance in one's organization 5Active management in chemistry laboratories-actions for avoiding problems 16Ensuring quality of material suppliers 17Communication inside the organization 18Recognition and inducement of employees, i. e. a reward system Part C 3. 0 Why/where (division/department/location) and how the issue topic/ method/ practice is implemented/applied in the organization 3. 1 Marketing Department Jakel Silk House implementing the Total Quality Management especially in their Marketing Department. This is because that marketing department is the one who were concerned or deal with defining the needs of the effectiveness and customers the most. Therefore every aspect of marketing function needs to be completed with quality. Quality control at the production stages is as much the common concern of all divisions as it is the individual responsibility of the technology, production technology, purchasing, manufacturing, inspection, ditribution, customer service and the other divisions. The discussion here is focused on process analysis, process control, quality assurance, process improvement and quality control in purchasing, all of which are essential to mantaining and improving quality. Jakel Silk House apply TQM to create constancy of purpose toward improvement of the product and service so as to become competitive, stay in business and provide jobs. Jakel also adopt the new philosophy. Because Jakel Silk House are in a new economic age. It’s no longer need live with commonly accepted levels of delay, mistake, defective material and defective workmanship. In cease dependence on mass inspection; require, instead, statistical evidence that quality is built in. Jakel need improve the quality of incoming barriers. End the practice of awarding business on the basis of a price alone. Instead, depend on meaningful measures of quality, along with price. On the other hand to find the problems: constantly improve the system of production and service. There should be continual reduction of waste and continual improvement of quality in every activity so as to yield a continual rise in productivity and a decrease in costs. Institute modern methods of training and education for all. Modern methods of on-the-job training use control charts to determine whether a worker has been properly trained and is able to perform the job correctly. Jakel used the modern methods of supervision. The emphasis of production supervisors to help people to do a better job. The Improvement of quality will automatically improve productivity. The Jakel Silk House management must prepare to take immediate action on response from supervisors concerning problems such as inherited defects, lack of maintenance of sales, poor tools or fuzzy operational definitions. Fear is a barrier to improvement so drive out fear by encouraging effective two-way communication and other mechanisms that will enable everybody to be part of change, and to belong to it. Fear can often be found at all levels in an organization: fear of change, fear of the fact that it may be necessary to learn a better way of working and fear that their positions might be usurped frequently affect middle and higher management, whilst on the shop-floor, workers can also fear the effects of change on their jobs. There was a break down barriers between departments and staff areas. People in different areas such as research, design, sales, administration and production must work in teams to tackle problems that may be encountered with products or service. They should eliminate the use of slogans, posters and exhortations for the workforce, demanding zero defects and new levels of productivity without providing methods. Such exhortations only create adversarial relationships. Eliminate work standards that prescribe numerical quotas for the workforce and numerical goals for people in management, substitute aids and helpful leadership also can be applied. Remove the barriers that rob hourly workers, and people in management, of their right to pride of workmanship. This implies, abolition of the annual merit rating (appraisal of performance) and of management by objectives. Institute a vigorous program of education, and encourage self-improvement for everyone. What an organization needs is not just good people; it needs people that are improving with education. Top management's in Jakel Silk House compay must permanent commitment to ever-improving quality and productivity must be clearly defined and a management structure created that will continuously take action to follow the points. Part D 4. 0 Issues/problems faced by the organization in implementing the topic/method (TQM) 4. 1 Commitment Commitment shown at the canopy of the tree shows the importance of this management team in the quality process. Only a strong commitment towards the implementation of the standard can guarantee its successful completion and continuous improvement. Sometimes it is assumed that to appoint a quality consultant or to fill the quality representative position is the sole responsibility of the supreme authority. This assumption is totally wrong, only a strong and committed boss will drive its company on the way to TQM. The management representative is the head of an organization pursuing quality, and infects every member of that organization who is the least concerned with quality procedures. The management representative is himself responsible for the smooth running of the system. Management is like a brain and all members act as the parts of body, if even a single part does not work properly it will affect the procedure of the whole system. The personnel at the conversion stage are the real factors of success of the system. So the commitment to quality should be enrooted deeply in the quality system organization. Motivation in this regard will help a lot to achieve the ultimate target (quality motivation). Jakel Silk House company should have the high commitment to apply TQM on the business not only from the top management but also the workers. 4. 2 Strategies The next issues in pursuing the quality objective is to develop strategies. The most common procedure is to develop quality policies and quality plans. Well that’s exactly the right way to do the things, but remember only creating the quality policy and making quality plans is not enough. It will be effective only when this quality policy is communicated at every level of the organization. The quality policy should be stated in the most simple way so that every individual can understand it. In case of organizations having employees from different linguistic levels, its suggested to translate the quality policy into their languages, this will help to communicate the concept deep in the organization. Quality plans are also of core value in a quality system, but it has been observed that for some individuals the term is confusing. Most often it is thought that separate planning should be done in order to carry out the process. The fact is that this assumption is wrong. Planning can be categorized in many ways; there may be long-term planning, medium term planning, and short-term planning. Every level of planning should be considered separately in the quality system. The short term planning should always be in the view of long term planning, short-term plans may be daily plans or weekly plans or even monthly plans, but they do affect the long-term strategies of the organization. Jakel Silk House company must plan its strategies for the short term and long term to avoid the problem when implementing the TQM on the business. 4. 3 Teamwork The most significant part of the quality system is the teamwork. The single individual cannot achieve the goal in its real sense. Quality teams and quality circles are two basic techniques used most often in quality management. Quality circle is synonymous to management by objectives (MBO) in management’s terminology. For example quality circles were first of all evolved in Japan as a productivity improvement technique, but now this term is used in a much more elaborate scope. People are grouped from the same organizational area and a leader is appointed in order to monitor the objectives, these teams are self motivated and thoroughly trained to achieve the specific objective. In this way participation of every member is assured by assigning specific tasks. For example, one thing that might be important in teamwork is the rotation of the job, in order to ensure the smooth running of the process even in the absence of any member in the company. This is also the dilemma of many organizations that responsibilities are not rotated among coworkers, which might be the major cause of slow progress of organizations. So, all member in Jakel Silk House must trust each other so that they can create good teamwork and doing well in their business. . 4 Customer-driven quality TQM has a customer-first orientation. The customer, not internal activities and constraints, comes first. Customer satisfaction is seen as the company's highest priority. The Jakel Silk House company believes it will only be successful if customers are satisfied. The TQM company is sensitive to customer requirements and responds rapidly to them. In the TQM context, `being sensitive to customer requ irements' goes beyond defect and error reduction, and merely meeting specifications or reducing customer complaints. The concept of requirements is expanded to take in not only product and service attributes that meet basic requirements, but also those that enhance and differentiate them for competitive advantage. Each part of the Jakel Silk House company is involved in Total Quality, operating as a customer to some functions and as a supplier to others. The Marketing Department is a supplier to downstream functions such as Manufacturing and Field Service, and has to treat these internal customers with the same sensitivity and responsiveness as it would external customers. . 5 TQM leadership from top management TQM is a way of life for Jakel Silk House company. It has to be introduced and led by top management. Attempts to implement TQM often fail because top management doesn't lead and get committed instead it delegates and pays lip service. Commitment and personal involvement is required from top management in creating and deploying clear quality values and goals consistent with the objectives of the company, and in creating and deploying well defined systems, methods and performance measures for achieving those goals. These systems and methods guide all quality activities and encourage participation by all employees. The development and use of performance indicators is linked, directly or indirectly, to customer requirements and satisfaction, and to management and employee remuneration. 4. 6 Continuous improvement Continuous improvement of all operations and activities is at the heart of TQM. Once it is recognized that customer satisfaction can only be obtained by providing a high-quality product, continuous improvement of the quality of the product is seen as the only way to maintain a high level of customer satisfaction. As well as recognizing the link between product quality and customer satisfaction, TQM also recognizes that product quality is the result of process quality. As a result, there is a focus on continuous improvement of the Jakel Silk House company's processes. This will lead to an improvement in process quality. In turn this will lead to an improvement in product quality, and to an increase in customer satisfaction. Improvement cycles are encouraged for all the company's activities such as product development, use of EDM/PDM, and the way customer relationships are managed. This implies that all Jakel Silk House activities include measurement and monitoring of cycle time and reponsiveness as a basis for. Seeking responsiveness as a basis for seeking opportunities for improvement. Elimination of waste is a major component of the continuous improvement approach in this company. There is also a strong emphasis on prevention rather than detection, and an emphasis on quality at the design stage. The customer driven approach helps to prevent errors and achieve defect-free production. When problems do occur within the product development process, they are generally discovered and resolved before they can get to the next internal customer. 4. 7 Fast response To achieve customer satisfaction, the Jakel Silk House company has to respond rapidly to customer needs. This implies short product and service introduction cycles. These can be achieved with customer-driven and process-oriented product development because the resulting simplicity and efficiency greatly reduce the time involved. Simplicity is gained through concurrent product and process development. Efficiencies are realized from the elimination of non value adding effort such as redesign. The result is a dramatic improvement in the elapsed time from product concept to first shipment. 4. 8 Actions based on facts The statistical analysis of marketing and manufacturing facts is an important part of TQM. Facts and analysis provide the basis for planning, review and performance tracking, improvement of operations, and comparison of performance with competitors. The TQM approach is based on the use of objective data, and provides a rational rather than an emotional basis for decision making. The statistical approach to process management in both marketing and manufacturing recognizes that most problems are system-related, and are not caused by particular employees. In practice, data is collected by Jakel company and put in the hands of the people who are in the best position to analyze it and then take the appropriate action to reduce costs and prevent non-conformance. Usually these people are not managers but workers in the process. If the right information is not available, then the analysis, whether it be of shop floor data, or marketing test results, can't take place, errors can't be identified, and so errors can't be corrected. 4. 9 Employee participation A successful TQM environment requires a committed and well trained work force that participates fully in quality improvement activities. Such participation is reinforced by reward and recognition systems which emphasize the achievement of quality objectives. On going education and training of all employees supports the drive for quality. Employees in Jakel Silk House Company are encouraged to take more responsibility, communicate more effectively, act creatively, and innovate. As people behave the way they are measured and remunerated, TQM links remuneration to customer satisfaction metrics. 4. 10 A TQM culture It's not easy to introduce TQM. An open, cooperative culture has to be created by Jakel Silk House management. Employees have to be made to feel that they are responsible for customer satisfaction. They are not going to feel this if they are excluded from the development of visions, strategies, and plans. It's important they participate in these activities. They are unlikely to behave in a responsible way if they see management behaving irresponsibly saying one thing and doing the opposite. 4. 11 Product development in a TQM environment Product development in a TQM environment is very different to product development in a non TQM environment. Without a TQM approach, product development is usually carried on in a conflictual atmosphere where each department acts independently. Short term results drive behavior so scrap, changes, work-arounds, waste, and rework are normal practice. Management in Jakel Silk House should focuses on supervising individuals, and fire fighting is necessary and rewarded. Product development in a TQM environment is customer driven and focused on quality. Teams are process oriented, and interact with their internal customers to deliver the required results. Jakel Silk House management's also must focus on controlling the overall process, and rewarding teamwork. Part E 5. 0 Conclusion Focusing on quality, combined with increasing costs of materials, equipment, labor and advertising are driving the implementation of TQM as a competitive strategy in all types of organizations. These forces for change also provide an opportunity for an expanded role of marketing department management in making TQM succeed. Quality can no longer be viewed as the responsibility for one department. It is a companywide activity that permeates all departments, at all levels. The key element of any quality and productivity improvement program is the employee. Consequently, employee commitment to a TQM program is essential. Because of its fundamental employee orientation, Jakel Silk House should seek the responsibility for implementing TQM programs rather than risk losing their influence over the key element of TQM that the employee. Organizations with a solid reputation for providing high customer satisfaction have a common viewpoint: consistently taking care of the smaller duties is just as important as the larger concerns. Just as they attempt to instill an overall quality philosophy across the company, Jakel can emphasize consistent quality in its own operations. The day-to-day delivery can be just as important as developing strategic programs that may have higher visibility and supposedly greater long term consequences. As a manufacturing company Jakel Silk House is best able to take charge of these important functions as they relate to a TQM strategy. The full potential of the entire work force must be realized by encouraging commitment, participation, teamwork, and learning. Jakel Silk House is best suited to accomplishing this by modeling these qualities. Leading by example, the marketing department in Jakel Silk House Company could then sustain the long term TQM process company wide. A byproduct of setting a TQM example can be the improved standing of the marketing department in the eyes of other, traditionally more influential departments. But, the primary end result can be total quality management as a successful competitive strategy for organizational survival. 6. 0 Reference 1. David L. Goetsch, Stanly Davis: Quality Management: Introduction to Total Quality Management for production, Processing, and Services, Prentice Hall Inc, New Jersey, 2000. . Robert W. Ingram,Thomas L. Albright, John W. Hill: Managerial Accounting, Information for Decision 3rd edition, South Western, Canada, 2003. 3. Gopal K. Kanji: Total quality management, Proceedngs of the first World Congress, First edition 1995, Printed in Great Britain by Hartnolls Ltd,Bodmin,Cornwall. 4. Garrison, Noreen, Brewer, Managerial accounting, Twelfth Edition, Printed in Sin gapore. 5. http://www. johnstark. com/fwtqm. html. 6. Interview with Jakel Silk House Company. 7. 0 Appendices 2 Jakel Silk House (Alamesra branch)

Autobiographical Sketch of the Political Career Of John F. Kennedy

From my birth in 1917 I was seemingly destined for a political career. I am John Fitzgerald Kennedy, and my middle name of Fitzgerald would serve to remind the voters of Boston and Massachusetts of my maternal grandfather, Honey Fitz Fitzgerald, a beloved former mayor of Boston. During World War II I pulled all the political strings my wealthy family possessed in an effort to be sent to the fighting, for I knew that after the war I would be a more viable candidate as a combat veteran.Virtually all of my early life revolved around politics, and both my older brother and I understood we were meant for high office. My father, Joseph P. Kennedy often said that his son would be America’s first Catholic president. He would prove to be prophetic.After the war, in 1946, I conducted my first campaign for congress (jfk library n.d.), enlisting the help of my sisters, my mother and my popular grandfather, going door-to-door on crutches as I recovered from my war wounds. I was elected on my first try.My goal from the beginning was the presidency of the United States and I used my family’s money and political connections toward that end. I first had to have a national platform and I chose to seek a seat in the U.S. Senate. I was elected in 1953 and immediately began my assault on the next obstacle. In 1956 I broke a tradition of the Democratic Party by actively seeking the nomination for vice-present on the ticket headed by Adlai Stevenson (White House.gov n.d.).My brother Robert once joked that that I have been saved from that mistake by being denied the nomination, as Stevenson lost to the sitting president, Dwight Eisenhower, in a landslide. Still this honed my political skills and allowed me to build a national base for my assault on the presidential nomination in four years.In 1960 I was elected 35th president of the United States in the closest election ever conducted, narrowly beating out the sitting vice-president, Richard Nixon (ibid).On November 22 o f 1963 I made an ill-fated trip to Texas to mend some political fences within the party. I over-rode the advice of my security detail, which wanted me to ride in a limo with a bulletproof canopy. I wanted the crowd to have a better view of my wife and me as we drove past them on the narrow streets of Dallas on a beautiful sunny day.   As we were clear of the downtown canyon shots rang out and I was assassinated as my wife and a cheering crowd looked on in horror. I was the youngest man ever elected president and the youngest man to die in office.Works CitedJohn F. Kennedy Library and Museum     Biographies and Profiles: KennethP. O’Donnell   Retrieved 3-2-08 from:http://www.jfklibrary.org/Historical+Resources/Biographies+and+Profiles/Profiles/Kenneth+P.+ODonnell.htm  Ã‚  Ã‚  Ã‚  The White House  Ã‚   John Kennedy   Retrieved 3-2-08 from:http://www.whitehouse.gov/history/presidents/jk35.html  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Yonyous Business Operations in the Software Industry Case Study

Yonyous Business Operations in the Software Industry - Case Study Example The recession led all the software companies to change their business strategies. Likewise, Yonyou also developed its own strategies to sustain in the changing market environment. The investment in the R&D to promote product development eventually worked in company’s favor towards its expansion. Yonyou collaborated with companies like IBM and Atos to develop the cloud computing, which proved to be a step towards the future of IT. Yonyou Software Co. Ltd., headquartered in Beijing, China, is an accounting and ERP software company. It operates in mainland China, Japan, Hong Kong and Thailand. Founded in 1988, Yonyou has been ranked as no. 1 management software provider in China. The company excelled in Chinese markets as it could understand the Chinese management culture closely. In order to streamline its business, the company also outsourced its consulting and implementing services. The information technology industry went through several changes in last five years and all the companies had faced severe downturn or even ceased to exist. However, Yonyou has managed to adapt to the changing environment and sustained in the competitive industry. The growth of management software had slowed down after the great recession and economic crisis in 2008. The management software market in Asia had a much higher growth rate in 2011, although being a small portion of the global market. The manpower and materials cost had increased within the last decade in China, as a result, the companies were bound to adopt the management software system in order to avoid inefficient operations and management. Although, as compared to other developed countries, China still stands behind when it comes to investment in management software. China mentioned in the 18th national congress, that it will follow its own way to implementation of information technology on a national strategic level.

Analysis of the Case Filed against Birth Choices, Inc Study

Analysis of the Filed against Birth Choices, Inc - Case Study Example While it is true that the First Amendment provides freedom for everyone to speak up what they feel or what they deem is right, the freedom of speech is not absolute. Freedom of speech will not clothe anyone, or any group, who, in a public place will use language or words that are likely to cause a â€Å"breach of the peace.† These include statements that contain profane, libelous, defamatory, lewd, profane, or insulting word that is most likely to provoke violent reactions at their very utterance.  In this case, the acts of the members of Christian for Life in yelling out â€Å"Murderers!† and of splashing ketchup to the members of the Birth Choices, Inc., are defamatory and tends to invite a violent reaction by the latter group. Thus, the speech and the act were not a healthy exercise of freedom of speech and are not protected under the First Amendment. Being the facts, the motion to dismiss should be denied and the case should be set for trial. The issue is whether or not the corporate logo of the Birth Choices, Inc. hung on the entrance of the city center is obscene and should be taken down. The US Supreme Court defined in numerous decided cases an obscene material as those that deal with sex in a manner appealing to prurient interest. It further defines material appealing to prurient interest as â€Å"material having a tendency to excite lustful thoughts,† and defined prurient interest as a â€Å"shameful or morbid interest in nudity, sex, or excretion. It further stressed that only â€Å"hardcore† materials are not protected under the First Amendment. â€Å"Hardcore† materials include those â€Å"patently offensive representations or descriptions of ultimate sexual acts, normal or perverted, actual or simulated.†Ã‚   In this case, since the contested logo is in the form of a silhouette, it cannot be considered as a hardcore material. There is no patent representation of a sexual act between a man and a woman sin ce a silhouette can be interpreted in many ways.

Impacts and Strategies of Seasonality in the Tourism Industry Dissertation

Impacts and Strategies of Seasonality in the Tourism Industry - Dissertation Example Seasonality has been mostly found to affect the businesses of the tourist enterprises. It has been obtained that seasonality is mostly caused by the changing climatic conditions depending on different times of the year. Thus while during the summer months, the number of visitors at a particular locations might be recorded to be at its peak; the results might be just the opposite during the other months of the year. This factor has led to significant problems in the industry since business is hampered effectively during those months when visitors are less. This particular study has thus been focused on understanding the primary causes and effects of seasonality on the tourism industry. The study tries to determine that realizing the demands of the tourists; tourist enterprises can plan their maintenance and tourist infrastructures accordingly. Also, there are strategies and models that if followed, can enable the tourist enterprises to reduce the impacts of seasonality on the industry as a whole. Title: Impacts and Strategies of Seasonality in the Tourism Industry Abstract: Seasonality is a highly essential factor as far as the tourism industry across the world is concerned. There are several tourist destinations across the world and in every country the issue of seasonality has become a matter of significant concern. Seasonality has been mostly found to affect the businesses of the tourist enterprises. ... According to Butler (1994) seasonality is defined as the cyclical non - permanent imbalance in tourism which can be quantified in terms of demand of sleeping facilities, number of visitors, employment opportunity variations and expenditure by visitors (Butler, 1994). This concept of seasonality is not peculiar to the tourism industry, but is also experience in many sectors especially the agriculture and manufacturing (Bar On, 1975, Hylleberg, 1992). It is deemed as the main reason why private equity investiture in the tourism sector is very low due to the fluctuating returns on investment over seasons (Hinch and Jackson, 2000). It also leads to the difficulty in obtaining and holding staff on a permanent bases and also leads to overuse of tourist facilities during the in season and underutilization during off peak periods (Butler, 2001). Due to this phenomenon, many industry experts have tried to tackle the problem of seasonality by first trying to understand the causative factors an d how they can be minimized or controlled and also by coming out with both qualitative and quantitative approaches to how this problem can be addressed. There is another school of thought which see some advantages in having seasonality occur, the nature or ecological lovers believe that the off season affords the environment to recover from the masses that visit nature sites during the in season (Cannas, 2012). This school of thought shall however not be included in this research. The concept of seasonality with respect to tourism has been found to of a temporal and spatial concern for the industry. The concept can be focused both in terms of finance as well as the number of visitors to particular tourist destinations. Natural seasonality may result

How one of the exhibit of California Academy of science relates to Essay

How one of the exhibit of California Academy of science relates to anthropology - Essay Example s very crowded as this is the place, which provides great entertainment to the whole family, as well as, great source of information regarding different things. The subjects of the exhibits range from nature to science. As there are many interesting exhibits, I visited the academy’s most popular past Earthquake exhibit, which was an amazing and immersive experience. It will not be incorrect to state that the exhibit was greatly related to anthropology (Jurmain, Kilgore and Trevathan). There were a number of art pieces that allowed the visitors to understand the anthropology of the region. In addition, some of the pieces included the walking earth, which reflected upon the message of human’s treatment of planet earth, and the reaction that the earth undertakes, as a result, such as earthquake. The most interesting dimension of the exhibit was the window view of Victorian era, which shows the visitors about impact that the earthquake had on the environment. There was a list of precautions that was provided in the ancient times in order to survive the earthquake. Thus, in such a way, the visitors can actually become aware of feelings and experiences of ancient era dividing time duration between the two earthquakes (calacademy.org). The Earthquake exhibit let me experience the continuous tremor of the city’s two major earthquakes by traveling back in the time when earthquakes hit the San Francisco and Loma Prieta. In 1906 great earthquake, which was noted 7.9-magnitude on the rector scale, wrecked San Francisco and the many aftershocks also struck the city after that earthquake. This Earthquake was the worst natural disaster of that century in the California’s history. Similarly, the Loma Prieta earthquake, which is normally known as Quake of ‘89 struck the San Francisco Bay Area, was also a big disaster for the city. The 6.9 magnitude on the rector scale earthquake was noted in the Loma Prietsa (Prentice). It should be noted that the major aim of the

Institutional Framework of Federal Acquisitions Research Paper

Institutional Framework of Federal Acquisitions - Research Paper Example risk in case of unpredictability of the market prices since the burden of the extra cost will be shouldered by him and not the other contracting party but also in case of a reduction in the price, the contractor will be on the benefitting end. This therefore provides the incentive for the contractor to do the planning work not only efficiently but effectively as well observing time and being accountable for each and everything as there is fear of bearing loss. The work being contracted on will therefore be completed mostly according to the budget and time (Feldman, 2012). 2. Discuss the importance of cost reimbursement contracts in creating effective, efficient and accountable acquisition planning. Support your discussion with FAR regulations. This type of contract is important to use in case the prices or the cost of what is to be acquired is uncertain. It therefore protects both parties (the contractor and the contacting party) from risks of price increase and therefore rendering t he planning useless in the process or slowing down the project. The benefactor in this type of contract is the contractor as he is reimbursed all the costs he incurs the way specified in the contract unless they exceed the agreed upon price â€Å"These contracts establish an estimate of total costs for the purpose of obligating funds and establishing a ceiling that the contractor may not exceed†¦( General Services Administration, Department of Defense, National Aeronautics and Space Administration, 2005)† This therefore provides a motivator and an incentive for the contractor to seek only the best of the materials and hence making the planning process and the final product effective. The contractor is also accountable for each and everything since there is reimbursement to be made. The contract type also requires justification on the part of the contractor for the decisions and materials included in the planning â€Å"the contracting officer shall document the rationale for selecting the contract type in the written acquisition plan and ensure the plan is approved and signed at least one level above the contracting officer† and the final work and hence making this a very efficient and effective type of contract to be entered into by especially non-profit organizations which often have financial and time constraints and pressure of accountability to the last cent. 3. Discuss the importance of time and material contracts in creating effective, efficient and accountable acquisition planning. Support your discussion with FAR regulations. This type of contract as stipulated in clause 16.601 is one of the most cost-effective, efficient and with the highest rate of accountability for both the contractor and his officers and also for the contracting party. This is so because it avoids any wastage of time or money and materials through uncertain estimates and no party for this matter may have to bear the loss of increase in the ceiling when planning. This is so because in this contract, the contractor is paid once the work is completed and according to

What is security Why network security is important Coursework

What is security Why network security is important - Coursework Example Although there are thousands of definition available on the Internet related to security.The definition available on ‘www.businessdictionary.com’ covers the basics and states it as â€Å"Prevention of and protection against assault, damage, fire, fraud, invasion of privacy, theft, unlawful entry, and other such occurrences caused by deliberate action†. In the context of network security definition, it consists of concerns related to network communication privacy, confidentiality of data over the network, accessing unauthorized classified data, access to prohibited network domains and utilizing Internet for concealed communication (Network Security. 2007) It is the twentieth century where improved communication technologies are inventing one after another. Internet has become a powerful and interactive carrier providing extensive activities and web services. Organizations expand their resources with the help of Internet. Websites are created, for informational purp oses, advertisement, online shopping etc. In the modernized countries, Internet is utilized for education, electronic shopping, blogs, social networking and information. Even today, where every technology interrelated to Information technology involves the dot com phenomenon; Internet is relatively an evolving field which is persistently changing. The widespread use of computing technology has facilitated small, medium and corporate organizations to achieve goals in an efficient way. The revolution of Information Technology has created new trends of doing business and communication. Moreover, the technology has provided a new approach of operating businesses during the past several years, and continues to provide many benefits as it spreads all over the globe. However, with its widespread adoption, threats and vulnerabilities are also rising. Organizations spent enormous funds to secure their data and network environment. Moreover, hardware security modules taken into consideration for securing highly classified data. However, these modules require frequent updates for virus definitions and new threats, which may affect the network anytime. Every now and then, new threats are designed and developed by hackers or cyber criminals. In spite of securing the networks and data centers, with the most updated and advanced security modules, there is still a probability of a new threat to intrude into the network. In addition, hackers and cyber criminals are exploring efficient codes day by day to improve the hacking software, in order to breach in to classified information, banks, online websites etc. As the threats and vulnerabilities are infinite, no one can memorize them in order to take a measured approach, the initial step is to identify the vulnerability type. An organization named as CVE (Common Vulnerabilities and Exposure) provides a database to search for a particular public known vulnerability. The sponsors for CVE are US-CERT and managed by MITRE Corporatio n. The goal is to provide common names for all publicly known security threats and exposures. In order to extract information from CVE, access of National Vulnerability Database is mandatory (NVD) (Cve. 2011). Why Network Security is Important This is an era of digital connectivity along with digitized attack of hackers, cyber criminals, electronic eaves dropping and online fraud. Moreover, there is no room for risk and threats in a computing network where thousands of online transactions are in process. The volatile expansion of computer systems and the interconnectivity of these devices via a network have significantly amplified the dependence of organizations on the information systems. Moreover, due to vast dependency of organization on information systems, security and protection of these systems has become a mandatory factor. Furthermore, by considering these factors, the network security is triggered, in terms of protecting data and resources from revelation to ensure the aut henticity of digital transmission. The functionality of the network depends on the

US Political Parties And Elections Essay Example for Free

US Political Parties And Elections Essay The architects of the United States constitution had not envisioned the predominant role that political parties were to play later in the United States politics. No provision for their operations had been outlined by the constitution in relations to the system and process of governance. This emanated from a general belief that political parties were rich grounds for corruption and would impede the general decision making process of individuals on important issues facing the nation. Political parties then were considered by the likes of James Madison to be factions that would usurp the powers and the roles of the government. With time however, political parties emerged as the political environment got more conducive for them. The have evolved through time and have played an important role in the politics of the United States.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analyzing political parties in the United States from far is not likely to bring any meaningful insights. The American party system is weak in terms of organization and composition. They contain class and ideological differences that normally bring divisions internally. The American political field has been in overtime now been characterized by a two party. These two parties are not ideologically unique as they strive to take an all inclusive approach. By the turn of the 20th century, political parties were the in thing and the American citizens would align themselves either as Republicans or Democrats. By then elections could record over an 80 percent electorate’s turnout. This turnout continued to decline with time. For example the second half of the century recorded the lowest turn out. It stood at 63% in the 1960s elections and has continued to decline to barely 50% in the recent elections. This probably emanates from the inability of the parties to mobilize enough support for their parties (David Pomerantz, March 1990).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although major parties have continued to draw public support over the years, they have not been without the incidences of major fallouts that would threaten their existence. In the early part of the 20th century, the Republican Party had been rocked with an eminent fall out that was emanating from ideological differences between the conservatives. This row was a characteristic of both parties but it is the Republican Party that bore the greatest blunt. It led to a split that would see the formation of the progressive party that went ahead to field its own presidential candidate in the elections. This candidate lost but clocked the highest amount of votes every by someone outside the two key parties.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The role of the political parties in the first half of the century was significant and electorates were guided by the parties in their voting patterns. The major breakaway a times experienced in the two parties emanates from the rise of charismatic leaders whose popularity sometimes surpassed even party boundaries.   The rise of the Progressive Party and the American Independent Party of 1968 is a witness to this. In both these occasions these parties were held at the realm of the leaders whims such that after the leaders decide to join the mainstream the parties are broken up and rejoin the major parties.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Political parties exist to serve a number of factors in the political scene. These would range from articulation of the populations demands, bringing together of the various diverse interests in the society, promoting stability and coordinating governments activities and institutions. Almost all political scholars are in agreement that there has been a decline of political parties’ role in accomplishing the above. These changes have been more pronounced from the 1950s. Prior to this, parties were effective in representing the broad views of the various interests and coalitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The changes that have occurred in the political parties in America can be measured rather subjectively by looking at their membership, identities, voting parties and turnout. Unlike the early times when membership and activism in the party was respected and widely acknowledged, statistics indicate that from the 1980s, only close to two percent of the whole American population could pride themselves of playing any active role in their specific parties. Whereas by then activism was party based and was meant to mobilize and popularize the party, nowadays it is candidate oriented and to an extension, issue based. This is one factor that has been identified as weakening the major parties. It is apparent that political parties have been on the decline and in their place, have given rise to politics that revolve around certain candidates rather than the parties. Ross Perot was able to make a political in road in both 1968 and 1996 because of this decline. The congress too has decreased its traditional pattern of voting along ones party’s orientation. Congress members have been voting predominantly in regard to issue at hand and the perceived electorate’s pressure rather than along the traditional party lines. A look at the presidential elections in the recent years indicates major differences in the emphasis on the importance of political parties. Whereas in the presidential elections, at the turn of the century up to the new deal, the likes of Roosevelt were appealing to the electorates through the party machineries and structures. This is a trend that has come to change. Campaigns then would be based at the party level (Daniel H., Dennis R. J B, 1991). Reagan and Clinton are good examples of presidents that took to their campaigns to the public with minimal regard of their parties. This is in the understanding that it is not the parties that put them in the office but the public. This by passing of the political parties by the president has continuously eroded the role that they play in mobilization. People now vote for individuals and no longer for the parties. A look at the major political parties might give an insight into why political participation and their role have been on the decline. The Democratic Party mainly draws its support from the liberal groups, civil rights movements, middle and lower class workers and minority groups especially in the south. In the recent times there have been no major sensitive issues that could elicit the emotions of these varied groups and woo them into supporting the parties. Ideologically the two parties look almost similar and so have the candidates. This should explain the reason why many voters seem to have lost interest in their parties, choosing to back their preferred candidates instead. The relative success of the independent candidates indicates that a good proportion of the electorate is choosing to remain unaffiliated to either of the parties and opting to remain neutral. Peoples’ involvement in political parties has declined to near zero percent. A trend that has grown throughout the century is where the candidates no longer use the party for their campaigns utilizing the professionals rather than party amateurs. Candidates no longer respond to the dominant issues through the party organs but rather do it through the media. This brings us to the phenomena that is characteristic of the 80s and continues to grow from strength to strength. The media is slowly usurping the role of political parties in the candidate’s efforts to present their issues to the public. Although media campaigns have always been there in the American election, they have taken a gigantic role in marketing the candidates rather than the parties. Candidates can now present themselves to the electorate with no endorsement from the relevant parties. This trust in the media as the channel through which to popularize themselves has eroded and diminished the powers and authority that a party has over a candidate. The traditional practice, for example, would be for the party members or officials to sit down and select one of their own to be a running mate in the presidential race. This has changed as media attention sometimes seems to be focused on those who are ready to market themselves in the public. The role of party campaign machinery and financing is also dwindling and candidates are relying more on their won individual campaign organizations, hence loyalty to parties is minimal. With the parties’ role declining, so does the party’s interaction with the constituents decrease. However, at the grass root level, this has been the trend throughout the century and has seen party candidates being chosen through the primary process. But generally, the parties have lost touch with the constituents and it is up to the candidates sensitize the constituents; they act as a link between the grass root supporters and the parties. Involvement of the constituents is reduced only to their voting in the primaries (Cohen, Jeffery E, 2001). A comparison of the role of the political parties between the United States and Europe paints a grim picture for America. In Europe, for example in Britain, the parties still play a crucial role in articulation of important issues. This is unlike the same roles played by parties in the U.S. Indeed, a look at the trend throughout the 20th century as the parties roles in national politics and individuals lives decline so have their strength. Important issues are now articulated not by the political parties themselves but rather by social movements and personalities. The role of political parties has declined in the elections and has taken a candidate based approach. The candidates themselves resort to using the media to publicize themselves and their manifestos rather the party organs. This is explained by the rising significance of the media in articulation of policies and in bringing together the various interest groups contrary to how it was in the first half of the century. There has been a polarization of the major divisions that existed in the society resulting to people having unanimity in the sensitive issues.   References David Pomerantz, March 1990. The decline of American Parties 1952-1988: book reviews. Washington monthly. Daniel Hellinger and Dennis R. Judd Brooks, 1991. The decline of the parties, excerpted from the book, the democratic faà §ade. Cole publishing company. Cohen, Jeffery E, 1/1/2001. American political parties: Decline or resurgence? CQ Press.

The significance of culture Essay Example for Free

The significance of culture Essay The significance of culture is highlighted not only in research but more importantly, everyday in every person’s life. From what I see in television alone, it is clear that there is greater cultural diversity. However, this also raises the question of whether what is being depicted in these shows are authentic cultural representatations even the question if accurate depictions of culture are possible. According to Oishi (2004), even when there is â€Å"consistency and homogeneity in cultural messages†, there are individual interpretations of cultural identities (p. 69). One has to wonder whether what one attribute to culture is actually outside of it and is simply a construct of one’s own perception and experience of it. This then leads one to question whether cultural products such as media and even social institutions directed to specific cultural groups are able to recognize culture and thus respond appropriately to it (Nicholson, 1998). On a more personal level, there is a need to understand oneself both in the context and independently from one’s culture as it is understood. Therefore, any study of culture should recognize this, otherwise, culture will not be understood in all of its significance. It makes one realize that culture is continually changing and that as much as it is a factor of society as a whole, individuals are integral parts of it. When a person then seems to not subscribe to a cultural characterization, it should not be assumed that it is going against culture but should be considered as part of the development of culture. Individual experience, interpretations and perceptions all influence what will be attribute as part of culture. References Nicholson, I. (1998). Gordon Allport, character, and the ‘culture of personality’, 1897-1937. History of Psychology, 1. pp 52-68 Oishi, Shigehiro (2004). Personality in culture: A neo-Allportian view. Journal of Research in Personality, 38(1), February. pp 68-74

Promoting Tanzanias Tourism in the UK

Promoting Tanzanias Tourism in the UK How Tanzania Governments can promote tourism to UK? The means that will enable Tanzania to promote and market tourism to UK tourists, and how tourism opportunities can be exploited to attract more UK visitors. Table of contents (Jump to) Introduction Literature Review   Chapter 1: Tanzania and Tourism Chapter 2: The Sustainable Debate Chapter 3: Tourism and Governments Chapter 4: Tourism and Marketing Methodology 1. Research Philosophy 1.1 How do we know what is valid? 2. Research Approach 3. Research Strategies 3.1 Case Study 4. Time Horizons 5. Data Collections Methods 5.1 Sampling 5.2 Market Research Questionnaire 5.3 Questionnaire Design 6. Data Analysis 7. Research Ethics 8. Politics of Access Findings Interpretation of Findings Conclusion References Bibliography Appendix   Appendix II Appendix III Introduction Tanzania is situated just south of the equator in East Africa. The mainland lies between the areas of the great lakes: Victoria, Tanganyika and Malawi, with the Indian Ocean on its coastline to the east (Africa Guide Online 1). Tanzania has frontiers with the following countries; to the North; Kenya and Uganda, to the West: Rwanda, Burundi and Democratic Republic of Congo, to the South: Zambia, Malawi and Mozambique, to the East: Indian Ocean (Tanzanian Government Online1). The country is also the home to the Kilimanjaro which is with its 19,340ft, the highest mountain in Africa (Africa Guide Online 1). Dodoma is the political capital with a population of 300,000, while Dar es Salaam is the countries commercial capital (Tanzanian Government Online 1). Tanzania has three main climatic areas; the coastal area and immediate hinterland, with tropical conditions and an average of 26.6 °C (80 °) and which is high in humidity; the central plateau, which is hot and dry and the third region is the semi-temperate highland areas, with a healthy and cool climate (Africa Guide Online 2). The hot periods are between November and February and the coldest areas between May and August (Tanzanian Government Online 1). In regards to when the best season for tourists to visit is, writers seem not to have found a consensus; some suggest the standard tourist season is January and February, as the hot dry weather at this time of the year is generally considered to be the most pleasant (Lonely Planet Online). While others argue that the best times to travel is between July through to March for the Northern and Southern parts of Tanzania as well as Zanzibar. And for the Western area the months from May through to March are most suitable for tourist ac tivities (Tanzania Online). Tanzania belongs to the poorest countries in the world. In 2005 the country has a population of 36,766,356 and a population growth rate of 1.83% (2005 est.), while 36% (in 2002 est.) of the population is below poverty line (CIA Online). However, there are various numbers in regards to this subject, and some of them even claim that it is 50% of the population which lives below the poverty line (Tanzanian Government Online 1). And although the numbers are still shocking, there seems to have been some improvement in terms of the poverty in Tanzania in the past 20 or so years. Since in 1988, according to IFDA, there were nearly 12 million rural Tanzanians, or 60 per cent of the rural population, living below the poverty line (IFDA, 1992, Cooksey, cited in Bierman and Moshi, 1997:77). The population in the mainland consist of 99% native Africans (of which 95% are Bantu consisting of more than 130 tribes). And the other 1% consists of Asians, Europeans and Arabs. However, in Zanzibar the mix of populations differs, there are much more Arabs, some native African, and then mixes between the two (CIA Online). This again is mirrored in the religion represented, in the mainland its 30% Christians, 35% Muslims and 35% indigenous beliefs, where as in Zanzibar it’s more than 99% Muslim (CIA Online). The official language is Kiswahili or Swahili (called Kiunguja in Zanzibar). English is the official primary language of commerce, administration and higher education. But Arabic is naturally widely spoken in Zanzibar, and on top there are various further local languages all over Tanzania, naturally with more than 130 different tribes (CIA Online). The GDP composition by sector looks as followed: agriculture: 43.2%, industry: 17.2%, services: 39.6% (2004 est.). The economy heavily depends on agriculture (coffee, sisal, tea, cotton, pyrethrum, cashew nuts, tobacco, cloves, corn, wheat, cassava (tapioca), bananas, fruits, vegetables; cattle, sheep and goats), accounting for almost half of GDP (85% of exports, employing 80% of work force). The official aid flow in 2000 was 1,044.6million USD, which was 11.6% share of GDP in the year 2000. (Ellis and Freeman, 2005) Tanzania seems stable under the Mkapa president leadership, however, political paralysis and deep rifts between minorities seem to have manifested themselves and are unlikely to disappear within the near future. Also is the support of the opposition (against Mkapa) growing, leading in 2001 to massive rallies and sometimes even violence. The economy received massive boosts in 2001 with the opening of the Bulyanuhu gold mine and in 2004 with the opening of the Songosongo natural gas field. Tanzania was also one of the countries affected by the recent December 2004 Tsunami. However, thankfully the government had enough time to react to the warnings, and thus evacuate most of the area, leaving â€Å"only† 13 killed (Lonely Planet Online). Please see Appendix I on page 3233 for a brief outline of the earlier history of Tanzania. The following dissertation will begin by looking at the current status and issues in Tanzania’s tourism industry. The second chapter will look at the very timely issue of sustainability in tourism and in regards to Tanzania and the also the UK consumers attitude towards it. The third chapter will examine the role of governments in the tourism process. In the fourth chapter the marketing tools for a tourism destination will be analysed. This is then followed by the methodology, which will explain the methods and methodology used for this dissertation. Then the findings are presented, and interpreted. Finally a conclusion will bring to a close the dissertation. Furthermore, naturally, there are the references, bibliography and some appendices. The dissertation will by no means be exhaustive, due to the time, word, monetary and access restraints. It is merely designed to give some ideas towards a possible way of a better promotion of Tanzania in regards to the UK market. Literature Review Literature Review Chapter 1: Tanzania and Tourism   Before looking at what the means for promoting tourism are, firstly an analysis of the current state of tourism and its problems in Tanzania is necessary. Wangwe et al. (1998:67) write on tourism possibilities: â€Å"Tanzania is blessed with many attractions for tourism including wildlife, Mount Kilimanjaro, and beautiful beaches. There are also many cultural and historical attractions as well, such as traditional ngomas, and Zanzibar and other coastal towns whose sights show the interaction of East Africa with many ancient civilizations including the Romans, the Indians and the Middle East†. Tourism in Tanzania is a fairly new development. In fact â€Å"for nearly three decades after Tanzania’s independence, tourism kept a very low profile. However, the National Tourism Policy, which was put in place in 1991, and the government policy of trade and economic liberalization have had a positive impact on the acceleration of tourism development†. And â€Å"As of 1994, the National Park system had expanded to eleven, namely, Serengeti, Ruaha, Ngorongoro, Mikumi, Tarangire, Katavi, Kilimanjaro, Rubondo, Manyara, Arusha and Gombe Stream†. Also â€Å" In 1994 about 262,000 tourists visited Tanzania† (Wangwe et al. 1998:67)†. In fact, tourism is Tanzania’s fastest growing sector, however still counting for less than 10% of GDP (Author Unknown, Nov.2002). And tourism is also Tanzania’s second largest foreign exchange earner (Author Unknown, 01/02/1998). Pollock (cited in Fennell, 2003) writes that tourism has started to be an important part in the economy of Tanzania. However, the importance of game conservations has been recognized nationally as well as internationally, standing in direct contrast to tourism development. And also although tourism may help to fund conservation and development, the reliance on it can be problematic due to the fickle nature of the market (Smith and Duffy, 2003). However, the tourism industries mission statement which forms the basis of the tourism planning policy is to: â€Å".develop quality tourism that is ecologically friendly to the conservation and restoration of the environment and its people’s culture† (Author Unknown, Tanzania Government Online 2). Nevertheless, National Parks are already often overcrowded, and this is developing into a serious problem (Hein, 1997). The Sopa Lodges in Tanzania are fully booked throughout the summer, and Agent Nina Wennersten of Woodcliff Lake says that Tanzania’s tourism has doubled in each of the last two years (Ruggia, 2004). Also the Africa Safari Co’s chief executive Susie Potter said that the year 2005 was shaping up to be a great year for them (Travel trade, 17/11/2004). Smulian (2005) writes that â€Å"agents should advise visitors hoping to see the stunning wildlife of Tanzania’s national parks to book early this year, after the countries best-ever season saw overbooking at lodges last summer†. All in all it seems that Tanzanians tourism market is booming. The UK is in fact the largest tourism market for Tanzania, says director of the Tanzania Tourist Board, Peter Mwenguo. He also notes in 2004 that the tourism industry in Tanzania is booming now (Ruggia, 200 4). And although environmental efforts seem to be taken seriously, such as the Serena Hotel Chain in Tanzania, which operates to environmental standards that are among the world’s best (Middleton and Hawkins, 1998). Nevertheless, the country is lacking in adequate infrastructure and there seems to be no multi-sectoral approach, nor has the development of tourism been very coordinated (Wangwe et al. 1998:68). This then leaves the government with various difficulties in developing a sustainable tourism policy, and writers such as Schmale (1993) give examples of Tanzania in regards to the socio-political and economical environment and the challenges local organizations face. For example there is the problem of the socio-cultural impact on the Maasai people whose traditional territory includes the National Parks. â€Å"Employment for the Maasai living around these parks was limited to posing for photographs and selling craft souvenirs (Bachman, 1988, cite in Hall and Lew 1998:63)†. Tanzania targets high-spending tourists and the steep rise in tourist numbers have increased the pressure on services (Author Unknown, Nov.2002). The country is thus opening up opportunities along the Indian Ocean shoreline (Author Unknown, Nov.2002) namely the CC Africa lodges on less-visited parts of Tanzania (Dunford, 2004). However, Vesely (2000) comments that there are also plenty of possibilities for not so wealthy visitors to go to Tanzania, and that there are well developed camp-sites, tented camps and motel style facilities. However, in the past eight years, there also has been some negative news on Tanzania. Just recently there were two British students shot in a violent ambush on the Island of Pemba in Tanzania (Dennis, 2004). The Foreign and the Commonwealth Office immediately updated the travel advice, since last month there was already a fatal shooting of a British tourist and a fatal shooting of a British businessman in Tanzania. And tour operators do believe that this will hit tourist numbers in a negative way (Dennis, 2004). Unfortunately, these incidents have not been the first once, and there have been events already in earlier years. In 1998, US embassies in Kenya and Tanzania were bombed by terrorists, naturally resulting in heavy cancellations from US tourists at the time (Berger, 1998). Furthermore were there some political violence incidents in Zanzibar in 2001, which spoiled the reputation of Tanzania as a stable and progressive democracy (Vesely, 2001). One could expect and argue that al l of these incidents had negative impacts on the tourism in Tanzania, and thus a special part in Chapter 4: Tourism and Marketing will be allocated toward the marketing of a destination in crisis. Chapter 2: The Sustainable Debate The above chapter has outlined that Tanzania’s tourism industry is performing very well, and that indeed the UK tourists are their prime market. In fact, there were even overbooking last year, due to such high demand. Consequently, there are new resorts opening up and it is questionable to whether one should further exploit the tourism opportunities, in the light of sustainable development and tourism. Although modern mass tourism only appeared post war 1950’s (Weaver and Oppermann, 2000 and Winpenny, 1991), the results that uncontrolled exploitation of tourism opportunities has shown is catastrophic, as can be seen on examples such as the Spanish coast (Richards and Hall, 2000). Thus unsurprisingly, sustainability is arguably the new fad word in the tourism industry, since many destinations now face environmental, socio-cultural and even economical damages caused by the chaotic growth of (mass) tourism. In fact; â€Å"There are examples from almost every country in the world, where tourism development has been identified as being the main cause of environmental degradation† (Lickorish and Jenkins, 1999:85). Therefore, the practice of sustainable development is of crucial importance. The definition offered at the Globe ’90 Conference in Vancouver for sustainable tourism and development was as followed; â€Å"Sustainable tourism development is envisaged as leading to management of all resources in such a way that we can fulfil economic, social and aesthetic needs while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems† (Tourism Stream Action Committee 1990, Ledbury cited in Hein, 1997:30). Tourism’s impacts can be divided into three elements; economical, environmental and socio-cultural (Coltman, 1989). Thus, those are the three headings that not only the sustainable debate, but also other outcomes should be measured at. Therefore, according to sustainable tourism, three points have to be achieved through tourism development: Increasing economic value of tourism An improvement in the life quality of people Protection and responsible use of natural resources (Keyser, 2002) And also consumers are responding to this new sustainability â€Å"trend. In fact, mainstream consumer preferences are being influenced by this movement for responsible forms of tourism (Goodwin cited in Jenkins et al. 2002). And Butcher (2003) notes on an important shift to a growth in ethical consumption. Thus, sustainability also indirectly influences the economic impact, in terms of consumer choices for sustainability. Especially our target market, the UK, seems to show an interest in criticism of tourism development and â€Å"bad tourism and tourists† (Allen and Brennan, 2005). Therefore, sustainability development and tourism should be practiced by the Tanzania government and tourism industry. Not only because it will help to ensure that the environment will not get too spoiled and thus leave good prospects for future tourism business, but also because it might arguably be seen as favourable by the UK target market. Chapter 3: Tourism and the Government The involvement of governments in the process of tourism promotion arguably varies in levels depending on the country. And thus the question arises whether and when governments should be involved, not only in the marketing, but in the business of tourism. Jeffries (2001) argues that due to the cooperation and coordination required, due to the complexity of the industry and its products, debatably only the government has the authority and apparatus to organize such successfully. Furthermore does he outline that â€Å"in very poor developing countries (such as Tanzania) governments are encouraged by aid programmes to use tourism not only as a tool to combat poverty but as a means for encouraging and financing biodiversity and nature conservation, a matter of considerable interest in donor communities† (Jeffries, 2001:106). Therefore, it could be suggested that the governments involvement seems of crucial importance to the success of Tanzania’s tourism future, but also to the country in itself in terms of sustainability on the economic, environmental and socio-cultural aspect. In fact, the Tanzanian government seems to have recognized such, and is highly concerned with improving the infrastructure quality and diversity, ease of destination entry formalities, revision of applicable taxes and maintenance of peace, stability and security, regulation of foreign exchange regulations and controls (Tanzania Government Online 2). Chapter 4: Tourism and Marketing â€Å". marketing is a strategic process that aims to fit the resources of a destination to the opportunities existing in the market† (Godfrey and Clarke, 2000:125). Following the thought of this quote, one could postulate that marketing is finding a way to identify the market which will be interested in the resources available. Before the promotion of the destination starts, a marketing plan should be established. The marketing process which results in a marketing plan should focus on answering four questions: Where are we now? [situation analysis; PEST and Porter’s 5forces and SWOT]; Where do we want to be? [marketing objectives]; How do we get there? [strategies and tactics]; How do we know if we’ve got there? [monitoring; before-and-after research, marketing productivity ratios, evaluation and control]. (Godfrey and Clarke, 2000) This should then lead to 2 different marketing plans, a 3-5 year strategic marketing plan, setting the outlines for the activities and the directions for the annual plans. And the annual or the tactical marketing plan which should have detailed actions and methods for monitoring achievement (Godfrey and Clarke, 2000). Then it is important to look at the consumer behaviour. The consumer buying process can be broken down into five steps: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase, Post-Purchase Evaluation or behaviour (Dibb et al., 2001 and Kotler et al. 1993:47). It is debatably of crucial importance to understand the behaviour of the consumers, as especially during the information search and the evaluation of alternatives stages they are faced with so many possible tourism destinations. Pike (2004) argues that consumers nowadays have more product choices but less decision making time than ever before. Therefore underlining that the means in which the consumer comes in contact with the marketing effort of Tanzania, arguably needs to be memorable and favourable. Pike (2004) further outlines this by arguing that the size of a consumer’s decision set of destinations will be limited to approximately four, and destinations not included in that set, are much less likely to be chosen. Next the market segment for Tanzania needs to be identified. â€Å"A market segment can be defined as ‘a subgroup of the total consumer market whose members share common characteristics relevant to the purchase or use of the product’† (Holloway, 2004: 116). There are different types of segmentation; geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation (Kotler et al. 1999). Due to the given constraints, it is impossible to undertake serious market segmentation in this dissertation. After the segmentation has been decided upon, the destination needs positioning. The successful implementation needs to follow these seven steps. Identify the target market in travel context Identify the competitive set of destinations in the target market and travel context. Identify the motivation/benefits sought by previous visitors and non-visitors. Identify perception of the strengths and weaknesses of each of the competitive set of destinations. Identify opportunities for differentiated positioning. Select and implement the position. Monitor the performance of the positioning strategy over time. (Pike, 2004:117) The positioning elements consist of the destination name, a symbol and a slogan (Pike, 2004). The name, in a case for a tourist destination is naturally already given, However, the Tanzanian government should think of a creative symbol that will stay in people’s mind. Also (according to Pike, 2004) does Tanzania not have a slogan yet, therefore a catchy slogan such as â€Å"I New York† should be developed. All of those efforts will help in creating a brand image. A brand is more than a symbol; it’s a promise to the consumer, and thus represents more than a logo (Pike, 2004). And since holidays are a high-risk purchase, due to the fact that the tourist can neither directly observe what is being bought nor try it out (Goodall and Ashworth, 1988), it seems of vital importance that a strong brand image is developed. And brand loyalty can be easily measured by repeat and referral customers (Pike, 2004). There are three marketing strategies that lead to commercial success; low cost leadership, differentiation (high added value) and focus (specialization to uniqueness) (Holloway, 2004). From the above analysis it could be argued that Tanzania does not rely on low cost leadership, but rather on a differentiation strategy. In fact; â€Å"Differentiation is the path chosen by most brand leaders in any industry† (Holloway, 2004:270). The next step should be to communicate information and messages to the public, which can be done through four different ways; advertising, personal selling, sales promotion and publicity (Holloway, 2004). The advertising can take numerous forms and can vary from persuasive to reminder advertising, variations from high to low budget, from a mood or image to a fantasy or a lifestyle message, from newspaper to television, direct mail to radio and magazines to the timing of the media (and many more) (Kotler et al., 1999). The success can be measured in the communication effect through copy testing. The pre-testing through the direct rating should naturally be done prior to the release of the advertising. And for post-testing an advertisement, recall tests or recognition tests can be used (ibid.). The sales effect should be measured, which however proves a rather difficult task. Although there often is a relationship between promotional spend on sales, the exact correlation is almost impossible to establish, due to so many other influences (Holloway, 2004). The RETOSA (Regional Tourism Organization of Southern Africa) marketing research and promotions manager Francis Mfune says that they need to target the trade, especially wholesalers if they want to promote their tourist destinations well (Ruggia, 2004, II). Therefore, it could be advised that the government tries and establish good relations with wholesalers in the UK. The public relation is another promotional tool for the government of Tanzania. However, arguably not always are the public relations controllable. As can be demonstrated on the case were some tourism officials of Tanzania, Kenya and Ethiopia blaming the negative media publicity which portrays Africa as a terrorist continent, for the business loss in their tourism industries (Verde, 2003). The PR activities vary from press relations to product publicity, corporate communication, lobbying and counselling (Kotler et al. 1999). The Tanzanian government could use PR promotion in the form of publications, special events, news, and speeches (ibid.) And as for promoting Tanzania under the current problems with crime and terrorism, there are some steps to marketing of a destination in crisis: Step 1: Identify the event/problem as either a crisis or a hazard Step 2: Establish a crisis management team (Media and PR, relations with the travel industry in source markets, destination response coordination with the local tourism industry, liaison with local and regional tourism authorities and foreign governments, governments advisories and travel insurance and alliances with tour operators, airlines and hospitality industry representatives servicing the destination in source markets) Step 3: Promoting the destination during and after a crisis Step 4: Monitoring recovery and analysing the crisis experience (Beirman, 2003). Methodology In the methodology, it will be outlined how the research was conducted, which designs and methods were used as well as how the data was collected and an explanation of why the particular methods were used. The research process onion (please see Appendix II on page 34) developed by Saunders et al. (2003; 83) was used as guidance and hopefully helps elucidate research method and methodology used to the reader. 1. Research philosophy The research philosophy is represented by two different corners of thought; the realist (objectivist) and the relativist (subjectivist) (Saunders et al., 2003). Realist: positivistic, a stance of a natural scientist, believes in quantitative data and external realities. Relativist: interpretivism, believes in qualitative research and the social construction of reality (Saunders et al., 2003). It places a rather difficult task to identify which philosophy the research was based on, as there are parts of both corners apparent. However, the realist corner arguably was more present. To further examine the different philosophies, it would be advisable to look at realism and relativism in the view of ontology and epistemology. Ontology is described as the â€Å"assumptions we make about the nature of reality† (Easterby-Smith et al. 2002: 31), while epistemology is the â€Å"general set of assumptions about the best ways of inquiring into the nature of the world† (Easterby-Smith et al. 2002: 31). 1.1 How do we know what is valid During the first part of the dissertation, the research was focused on secondary research, including some quantitative data. The disparity between some of the research makes it difficult to depict a clear picture. The realist perspective sees validity in whether the research procedures can supply an accurate illustration of reality (Easterby-Smith, 2002). Arguably this proves almost impossible in the country of Tanzania, due to the differences between Tribes, as well as due to the lack of formally conducted research, and the disparity of locations and conditions of living standards of people. However, for the secondary research conducted about the theories of tourism, sustainability and marketing, a reliable picture should have been depicted on the various theories and concepts. All the secondary data was gathered from books, academic journals, online databases such as Ebscohost.com, newspaper articles and online resources. As for the primary research, only a small sample of research was conducted, making the reliability of this preposterous. However, the primary research was mainly used to tests some of the marketing theories, to elucidate which efforts would be worth further considering. The reliability of the research is arguably more positive, as it is unlikely that the respondents would have given different answers to a different person. The generalizability of the research is limited however, although it might give insights into countries with a similar tourism package, the research was made solely with Tanzania in mind. 2. Research Approach There are two different research approaches, one is theory testing, namely the deductive approach, and one is theory building, namely the inductive approach (Saunders et al., 2003). Again, it is most difficult to apply one approach only to the research. In the first part, the theory is outlined, and in the primary research, it is tested. However, by no means can it be claimed that this dissertation has build a theory, and thus it is arguably more of a deductive research approach. 3. Research Strategies â€Å"By a research strategy, we simply mean a general orientation to the conduct of business research† (Bryman and Bell, 2003:25). Bryman and Bell however focused the research strategy on the distinction between researches being conducted through quantitative or qualitative data. Whereas Saunders et al. (2003) see the research strategy more as a general plan of how one goes about answering the research question. 3.1 Case Study Daymon and Holloway (2002) describe the case study research as a rigorous examination which uses multiple sources of evidence of a single entity, which is fixed by time and place. It is best used when investigations into the how and why are done. Saunders et al. (2003) see case studies as investigations into a timely topic, using numerous sources of evidence and collection methods including; questionnaires, observations, interviews and documentary analysis. In the first part of the dissertation, the focus was on giving a clearer picture of the product to be marketed. Because arguably, if one does not know what it is that has to be marketed, one can not identify the means required to market the destination successfully. Therefore, firstly the country Tanzania was introduced, then the state of tourism in Tanzania, followed by a brief outline of the timely issue of sustainability in tourism. Furthermore there is the chapter about tourism and the government. Then the marketing means we

michael jordan :: essays research papers

Michael Jeffrey Jordan is the son of Deloris and James Jordan. He has three siblings, Ronald James, Deloris, and Larry. Mike was born on February 17th, 1963 in Brooklyn Hospital. He grew up in North Carolina. Before basketball Mike enjoyed playing the game of baseball. I chose him because I knew little about him, like he played with the Chicago Bulls and he got married and had a son. Before I didn’t know he got a divorce. He is currently playing with the Washington Wizards in his fifteenth season of basketball. He is the fourth player to score 30,000 points. Besides basketball, Michael Jordan opened his own school and training camps called Michael Jordan Flight School.   Ã‚  Ã‚  Ã‚  Ã‚   One day Mike’s father made a full basketball court in their backyard where Larry and Michael always played there. He started playing around the age of eight. Every time the two brothers played it made Mike’s skills get better and made him into a better player. He wasn’t sure if basketball fitted his talents, so he went to baseball, football, and track. However, Mike found his love in the game of basketball. He wanted to work on his game to become a pro player so he skipped school to practice, but unfortunately he got suspended. His mother made him study all day. Mike never said an unkind word to anyone and was liked by everyone, even his teachers. When he needed help, he’d come after school to learn more. Some people would make fun of him in front of girls. In that way no one would marry him.   Ã‚  Ã‚  Ã‚  Ã‚  A basketball scout picked him in Division I. No one from his school had ever played in Division I. His experience gave him more confidence to play the game of basketball. He played for the University of North Carolina Tar Heels where he made both team and starting lineup. At age 20 Michael was 160 lbs., six foot six inches and could run the 40-yard dash in 4.3 seconds. His confidence and carelessness improved his game and made him into a great decision maker to lead in all areas of the game. He loss to St. John’s University, University of Missouri, and Tulane University in 1982-1983. The Sporting News named Michael Jordan College Player of the Year. Michael Jordan was drafted to the NBA by the Chicago Bulls in 1984 in the first round (third overall) to start his amazing career as a pro basketball player.

Pop Art Comparison of Seated Woman and Lavender Disaster :: Essays Papers

Pop Art Comparison of Seated Woman and Lavender Disaster Pop Art was a Modern art movement that emerged durring the mid-twentieth century in both England and America. It first began to gain recognition in the early 1950’s, after about twenty years of Abstract, as artists altered their attention and looked to change. In the late 1950’s and early 1960’s, Pop Art became much more popular to the general public and successful for the movement’s artists due to the world growing tired of the repeditive forms of Abstract. Found in the Menil Collection, Seated Woman and Lavender Disaster are two examples of Pop Art. The comparison of these two pieces shows although they differ in medium and subject matter both Seated Woman and Lavender Disaster share common underlying themes possesed by all Pop Art. George Segal was an American artist from New York. He began experamenting with the use of a new kind of medical bandage designed for setting fractures, and he developed a techniquie using these bandages to make plaster casts. This allowed Segal to produce a figure that kept the essential human traits with out great detail, and also enabled these figures to be cast directly from a live model. It is in this way that George Segal created Seated Woman in 1967. Andy Warhol was a graphic artist, painter, and film maker, amoung other things, also associated with Pop Art. He moved to New York, around 1950, where he did his first advertisements as a comercial artist and, later, began showing in expositions. One technique employed by Warhol involved repeditive silk screen prints on canvas. He used this method to produce many series of prints with various, easily reconizable images. Between 1962 and 1964 in his self titled studio â€Å"The Factory†(Phaidon 484), Warhol produced over two thousand pictures. One of these, Lavender Disaster, was made in 1963 and belonged to a series of pictures all including the same image of an electric chair. The subjet matter of these two Pop Art examples is for the most part quite different, although there are some similarities. George Segal’s piece is a white plaster figure on a wooden chair with a vinyl seat pad. The figure is sitting sideways in the chair, with her right side being closest to the back of the chair.

Cost-benefit analysis, Essay

Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively. Explain an area within your responsibility that you wish to change and identify who you will need to justify and agree a case for change. Describe the method of communication and the key messages to convey in presenting your case for change. Using the stakeholder improvement plan described in Task 3, identify why changes need to be made and which stakeholders are affected. How will the successful implementation of the plan support your team’s objectives and after implementing the plan how will you monitor the changes to ensure they continue to meet the needs of your stakeholders. Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario which illustrates how the primary needs of your stakeholders are being met. As a first line manager, demonstrate how you and your team have modified a workplan or situation to meet stakeholder needs more effectively.